Key recommendations
- Burger King surprises for the first time with an Advent calendar with pop-up windows.
- Priced at $19.54, it will offer over $100 worth of discounts and freebies.
- BK is offering 31 days of app deals to attract shoppers during the festive season.
Burger King enter your own Advent calendar for the holiday season. The surprise move comes not only to celebrate the winter holidays, but also to celebrate the iconic fast food chain's 70th anniversary.
Burger King has had many unique partnerships and promotions over the years. Be it the iconic Pokémon the toys of the 90s, the ones with problems Yu-Gi-Oh! giveaway or the bizarre Halloween-themed Whopper that had an unexpected impact on people's digestion, the chain is no stranger to celebrating important occasions and holidays. However, an Advent calendar is a move that most likely did not see coming from the American restaurant.
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Burger King has revealed its upcoming Advent calendar before it goes on sale. Like most Advent calendars, the 12-day calendar will have pop-ups that can be opened each day to reveal special surprises to build excitement for the upcoming holidays. The exact contents of the calendar are largely a mystery at this point, with Burger King planning to keep it under wraps until mid-November. The calendar will also go on sale around the same time, as interested buyers can pick one up starting November 2.
Burger King Advent Calendar Breakdown
While the exact contents of the Burger King Advent calendar are not yet known, it looks like there will be a surprising level of value in it. The BK Advent Calendar will retail for $19.54, a price chosen in honor of the year BK was founded, 1954. The retail value of everything included in the calendar is estimated at $100. While the exact list won't be known for a while, fans can likely expect discounts and freebies from the restaurant chain to be hidden behind the panels, possibly among other things. These calendars are usually meant to be open until Christmas Day to determine when the offers or gifts in them are valid.
Meanwhile, competitor McDonalds will also offer 31 days of deals on its digital app. With the busy shopping season, these offers are likely to attract many customers to the store. This could help the chain gain an edge over its competitors, especially with McDonalds recently partnering with Kai Cenat to introduce the Chicken Big Mac to the US for the first time. Those curious about the Burger King Advent calendar can text “ADVENT” to 251-251 to receive an alert when it's available for sale.
