Former PlayStation Chief Comments about Xbox Multiplatform Strategy

Summary

  • Shawn Layden is optimistic about Microsoft's multiplator strategy for Xbox games.

  • While Layden was positive about the strategy, he warns that Xbox risks chasing consumers away from his platform.

  • The multiplatform approach was compared to the transformation of Sega.

Former Sony Interactive Entertainment (SIE), President Studios Worldwide, Shawn Layden Xbox Games to other systems, stating that it could work as it happened for Sega years before. Former Playstation chief also warned that Xbox also risks the risk of chasing consumers on his platform.

Layden's time with Sony began in 1987 as a communication assistant in Tokyo. In 2014, Layden succeeded Jack Tretton as president of SIE Worldwide Studios. During his term, Layden represented Sony at E3 and supervised the initial development of PS5. Following his 2019 retirement in Sony, Layden joined Tencent Games in 2022 as a strategic counselor. Sie Worldwide Studios was later rebranded at PlayStation Studios in 2020 and is currently led by former Guerrilla, Hermen Hulst game director. Following Sony's corporate restructuring, Hulst will report to the single CEO of Sony Interactive Entertainment, Hideaki Nishino, when the latter assumes his duties on April 1.

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While discussing topics such as the speculative characteristics of PS6, Layden has given her thoughts about how Xbox deals with things differently than before. In an interview with Kiwi Talkz on YouTube, Layden said the Xbox multiplatform strategy has some of his games could benefit from the company if done correctly. “Multiplatform is a strategy, especially in a world where the cost of development increases dramatically. Multiplatform means widening your addressable market, as the marketing boys say,” Layden said.

Former Sony Lead shares optimistic prospects for Microsoft's multiplatform approach

However, former leader Sie Studio said it is an “balancing act” that Microsoft has to manage with its multiplatform approach, as this could make it difficult to sell consumers on its platform just to have a game on the platform. favorite choice. Yet, Indiana Jones and the Great Circle, DOOM: The dark ageand Forza Horizon 5 All were confirmed to launch on PS5 in 2025.

Layden also compared the Microsoft multiplatform strategy with one used by Sega after the final console, Sega Dreamcast, failed to get traction in the 2000s. This led to the exit from Sega on the console market and changed its Attention to a third -third -aa game studio. Following the decision, Sega has developed and published titles on PS2 including Sonic heroes and the first two Yakuza games. Layden said Sega's transformation was beneficial.

Multiplatform is a strategy, especially in a world where the cost of development increases dramatically.

In addition to publishing games, Microsoft Game Pass continued to establish income records, due to the success of titles as Call of Duty: Black Ops 6. Only time will tell you how the multiplator strategy of Microsoft in the long term will pay.

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