Omoda and Jaecoo held a grand brand launch event on July 29 at the Fairmont Hotel in Riyadh.
The event attracted over 250 key industry opinion leaders and renowned local media (KOLs) and received significant attention from the Saudi Ministry of Investment and Ministry of Energy.
Several senior government officials were also present to witness the launch.
The event kicked off with a stunning light show and the digital hologram host made a surprise appearance to host the live event.
This innovative approach not only gave the audience a stunning visual and auditory experience, but also showcased Omoda and Jaecoo's commitment to future technology and fashion trends.
Omoda and Jaecoo target the new generation lifestyle enthusiasts and urban elites respectively. The former aims to explore new paths in the era of smart and electric vehicles, while the latter, with its fearless spirit of exploration, strives to push boundaries in the global off-road vehicle market.
In the Omoda series, the C5, with its “Art in Motion” design philosophy, embodies a unique and elegant crossover SUV style.
Its exterior design combines a diamond-cut geometric matrix grille, a dynamic and powerful waistline, 18-inch dual blade wheels and a fastback SUV silhouette that exudes a futuristic technological feel.
In terms of safety, the C5's body is made of 78% ultra-high-strength steel and comes standard with advanced intelligent driver assistance systems, providing world-class passenger safety and comfort.
At the event, the Omoda C5, as one of the star models in the OMODA series, showcased its distinctive and elegant crossover SUV style with the design philosophy of “Art in Motion”.
Its exterior design features a diamond-cut geometric matrix grille, dynamic and powerful waistline, 18-inch twin-bladed wheels and some fastback SUV silhouettes, emphasizing the futuristic technological feel.
This model, with world-class safety capabilities, has a body made of 78% ultra-strength steel and is equipped with advanced intelligent driver assistance systems to ensure the safety and comfort of passengers.
The Jaecoo J7, equipped with the intelligent ARDIS all-terrain system, exemplifies the “From Classic to Beyond Classic” concept of the Jaecoo series.
This system endows the J7 with excellent accessibility on various complex terrains such as sand, mud and off-road terrains, ensuring Saudi users enjoy the ultimate driving experience in any travel scenario.
In terms of power, the J7 is equipped with a 1.6TGDI engine with a maximum torque of 290 N·m, mated to a 7-speed dual clutch wet transmission, providing an excellent driving experience. All J7 models are built to extremely high safety standards, featuring an innovative energy-absorbing cage body design, over 80% high-strength steel and state-of-the-art ADAS systems, collectively building a 'Beyond Classic' safety system and smart protection.
Omoda and Jaecoo CEO Shawn Xu delivered a strategic speech at the launch event, sharing the brand's remarkable achievements in the global market.
In just over a year since its establishment, Omoda and Jaecoo have achieved cumulative global sales of over 260,000 units, with export sales in the first half of 2024 registering a 54% year-on-year increase.
This achievement not only confirms the brand's status as one of the fastest growing automotive brands globally, but also demonstrates its strong competitiveness in the global automotive market.
Behind these achievements is Omoda and Jaecoo's relentless pursuit of deep market penetration and product innovation.
In the future, Omoda and Jaecoo will continue to deepen their presence in the Saudi market, positioning it as a crucial hub for rapid advancement in the Middle East and the global market.
As a customized brand of new energy vehicles, Omoda and Jaecoo will focus on the new energy field, offering models with various power options, including BEV, PHEV and ICE, to meet various consumer needs.
Omoda and Jaecoo's global strategy extends beyond the Middle East. In Europe, the brand is expanding rapidly.
From the launch event in Spain in February, from the establishment of the first factory in Barcelona, to setting up the market in Poland and Italy, Omoda and Jaecoo are not only rapidly expanding their sales and service network and supply chain system , but also demonstrated their service capabilities. and system building capability in the global automotive industry.
In addition, the “Go Paris” tour held during the centenary sports event in Paris further highlighted the brand's charm and determination to expand into the European market.
Looking globally, Omoda and Jaecoo see the European market as a testing ground for technology and product survival and as a key area for building an international brand.
According to the “Strategy 2030” plan, the brand aims to penetrate more than 60 countries and regions around the world, establish more than 3,000 global sales and service networks, and lead the trend of the automotive industry through continuous technological innovation and product upgrades, offering safer global consumers. , greener and smarter travel experiences.
