LEGO Horizon Adventures should take advantage of a marketing opportunity

New and old Nintendo and PlayStation fans will be able to delve into the world skyline in a new way with the future LEGO Horizon Adventures. Here, up to two players will be able to play as LEGO versions of Aloy and her friends as they embark on a journey to stop Eclipsa and discover Aloy's true origins. while LEGO Horizon Adventures is slated for a holiday 2024 release, its marketing has been pretty minimal for a new entry in the popular series, with the game only having two trailers and a few social media posts to its name so far. To help fix this issue, Guerrilla Games should team up with Epic Games to create a cross-promotional event between Adventures of the horizon and LEGO Fortnite.

The popularity of LEGO Fortnite is a great marketing avenue

In 2023, Epic Games debuted LEGO Fortnite in partnership with The Lego Group alongside Rocket races and Fortnite Festival. Here, players are thrown into vast open worlds in Survival mode, similar to Minecraftwhere they can collect LEGO resources, build various structures, collect food and fight. Players can additionally play in Sandbox mode, where they can generate structures and items without having to use resources. In both Survival and Sandbox modes, eight players can inhabit a single world at once.

LEGO Fortnite However, it goes beyond the common Survival and Sandbox modes as players and official developers can create their own worlds and game modes through the Unreal Editor. With this feature, The LEGO Group and other creators have produced various types of LEGO islands filled with unique play options and environments, such as the LEGO Space-themed Smoothie Odyssey and LEGO Prop Hunt. Players could even purchase new LEGO-themed outfits or upgrade some of their favorite bases Fortnite outfits in LEGO Styles when playing LEGO game modes.

The potential for a Horizon Adventures crossover with LEGO Fortnite

while LEGO Fortnite and LEGO Horizon Adventures they will presumably play very differently for each other, especially with their different player perspectives, there is still a lot of potential for the two to benefit from each other with a crossover. LEGO Fortnite already has a precedent for promoting other LEGO products with their help Star Wars Rebel Adventure Island earlier this year. The players were able to dress in classic LEGO Star Wars minifigure outfits, fight with LEGO Star Wars weapons and objectives complete with others LEGO Star Wars characters to help build a Star Wars-thematic village. Players could even fight LEGO Star Wars enemies, including several variants of Stormtroopers.

Epic Games could coordinate with Guerrilla to create a Adventures of the horizon-themed event and island like that Star Wars Rebel Adventure. Instead of crashing a star destroyer LEGO FortniteTHE Adventures of the horizon the crossover could be centered around some rogue machines invading LEGO Fortnite world with Aloy and her friends arriving to help the player take them down. Players could complete objectives given by Aloy or some of her friends to help build Carja, Nora, Banuk or even Tenakth themed villages. Along the way, players could unlock and use some of them skylineHis most unique weapons like bow, spear, sling, tripcaster and icerail to name a few.

LEGO Horizon Adventures cosmetics in Fortnite

With The adventures of the horizon already recreating the majority Horizon Zero Dawnhis characters as LEGO minifigures, Guerrilla could let Epic Games reuse their LEGO models for Fortnite crossover. From there, players could unlock or purchase some LEGO Horizon Adventures iconic outfits skyline characters, such as Sylens, Erend, Varl and Talanah. Additionally, Epic Games could use this opportunity to bring back the Aloy outfit, Blaze Canister Back Bling, Spear Pickaxe, Glinthawk Glider, and Shield-Weaver Wrap first released in 2021 in Fortnite. This could allow Epic Games to create new outfits for others skyline base characters Fortnite along with new accessories based on others skyline cars and weapons.