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Watermelon soap from cosmetics company Lush will support the mental health of Palestinian children

LONDON: British cosmetics retailer Lush has launched a watermelon soap, the proceeds of which will fund essential mental health support and trauma counseling for children in Gaza and the West Bank.

Watermelons emerged as a symbol of solidarity with Palestine, as they contain the colors of the Palestinian flag.

Lush soap is made from safe natural and synthetic ingredients such as rapeseed, coconut, watermelon, bergamot and rose.

In 2011, the British Medical Journal published a review study that found high rates of PTSD among Palestinian children. New research by Save the Children reported that feelings of depression, hyperactivity, loneliness and aggression are now reported by 95% of children in Gaza.

Lush's support is nothing new. The company sources its extra virgin olive oil from the Marda Permaculture Farm in Palestine, which is dedicated to social and environmental regeneration. The farm encourages sustainable agricultural practices and provides economic opportunities to local communities.

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