Summary
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Loungefly and Sanrio have teamed up again to create a new collection for the new year.
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The range includes backpacks, a hoodie, a T-shirt and other traditional Loungefly products.
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Certain items are available on Amazon and Entertainment Earth, subject to availability.
The holidays have come and gone, which means now is the time of year to pick up anything you wanted for Christmas that you weren't lucky enough to gift. If you were hoping to pick up something from Loungefly's new Sanrio collection, then this will inevitably fall into that category, as pre-orders have just opened, with all the backpacks, wallets and even a t-shirt available for pre-order. now.
Apparently there was a bit of confusion as Loungefly noted on their social media accounts that the new collection is available today. However, pre-orders for most of its products were available on Amazon and Entertainment Earth as early as Thursday. The downside is that some of the items are already out of stock, but on the bright side, hopefully they will be added to the Loungefly site today.
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Unsurprisingly, Cinnamoroll shoulder bag Loungefly used to advertise the collection seems to be the most popular item. It's already nowhere to be seen on Amazon, and pre-orders have sold out on Entertainment Earth. The fuzzy white bag is modeled after the popular Sanrio character and comes with a matching bear coin bag that attaches to the outside.
Happy Birthday Hello Kitty fans, Loungefly has a brand new collection
Backpacks, wallets, hoodies, t-shirts and more
Less of what's sold out and more of what's still available, though hopefully the Cinnamoroll bag will be restocked soon. Color block elements are at the center of the collection, with three new items that have been made to be bought and worked together. A backpack, crossbody bag and wallet starring four of Sanrio's most beloved characters.
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Loungefly Sanrio Hello Kitty & Friends Color Block mini backpack
Loungefly kicked off 2025 with a new Sanrio collection, and this color block backpack was at the center of it. One of Loungefly's brightest Hello Kitty contributions to date, with a bold red and pink color scheme and Sanrio mascots featured throughout its design.
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Sanrio Hello Kitty & Friends Color Block Loungefly Crossbody Bag
Loungefly's new Sanrio-colored items are part of a wider Hello Kitty-centric collection launching to kick off 2025. Kuromi, Koroppi, My Melody and, of course, Hello Kitty are on the front of the crossbody bag of the collection and also fits the included backpack and wallet.
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Loungefly Sanrio Hello Kitty & Friends Color Block Wallet, with zipper
Loungefly and Sanrio have teamed up again to bring Hello Kitty and her friends a brand new product. Color block elements are at the heart of this new range and there are plenty of familiar colors and faces packed into its design.
Kuromi, Keroppi, My Melody and Hello Kitty herself all are featured on the new items against a bright red and pink background dotted with yellow and white flowers. While all three items are currently in stock at the links in the boxes above, the bag and wallet are down to single figures on Amazon. The crossbody bag and backpack are still in stock at Entertainment Earth.
Rounding out the collection is a second Hello Kitty backpack a fur design similar to the Cinnamoroll bagmystery boxes with three random pins and a pale blue t-shirt with Hello Kitty, Kuromi and My Melody on it. The t-shirt also seems to be very popular as it quickly sold out on Entertainment Earth, but again as today is the official release date for the collection there should be pre-orders at Loungefly and other sites throughout the day and on the weekend.
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