Take-Two CEO comments on the impact of the Borderlands movie

Key recommendations

  • The Borderlands movie was a box office failure, but it boosted game sales.
  • CEO Zelnick acknowledges the challenges of adapting games into movies.
  • Borderlands 4 is in development, with uncertainties surrounding its success.



The Border countries The movie may have been a flop, but it's not all bad news, according to Take-Two Interactive CEO Strauss Zelnick. The CEO recently discussed a number of games from the company's developers, including the future Border countries series and how the recent film influenced him.

Nearly a decade after it was originally announced, Border countries The film finally hit theaters in August 2024. While the film was led by major actors like Cate Blanchett, Kevin Hart, and Jack Black, it bombed at the box office, failing to recoup its budget. The Border countries the film failed to please fans of the game as well as the general public and was seen as a misstep by many fans of the iconic loot shooter series.


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Now, Take-Two Interactive CEO Strauss Zelnick discussed the film's impact with IGN and said he doesn't see the film's release as a completely bad outcome. Zelnick says that the film was disappointing, but that it actually had a small positive impact on the company, as it helped sell more Border countries games. Zelnick did not provide official figures, but Borderlands 3 saw a major resurgence after the film's release. The film apparently had a positive impact for Take-Two, even if it didn't take off at the box office.


Adapting games to movies is difficult

Zelnick continued, saying that the experience with the film underscored what he's previously said in interviews about games being difficult to adapt to other mediums. However, he also said there is little risk in licensing a game IP to a movie. It's unclear if Take-Two will see this film's impact on its catalog as a reason to allow more adaptations, or if it could move away from the films for the most part.


While Border countries the film was a failure, the series continues, with Borderlands 4 on the horizon Very little is known about the project so far, and it has a lot of work to do to get fans back on board after the mixed reception around it. Borderlands 3. While developer Gearbox said that Borderlands 3his sales exceeded his expectations, the latest statistics distributed indicate that he did not fit Borderlands 2his sales record yet. While the game was praised for some elements, many players were unhappy with the story and certain character developments, which could continue on how players anticipate the sequel. For now, it remains to be seen if Border countries is on an upward trajectory or will falter with its next entry.

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Border countries

Borderlands is an action RPG first-person shooter created by Gearbox Software and published by 2K Games. The series is commonly referred to as a looter shooter set in a space western style where players can choose from multiple classes that can level up and gain new abilities. The franchise quickly became one of the best-selling franchises and spawned spin-offs such as Tales from the Borderlands, as well as a film adaptation developed by Lionsgate.

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