There were rumors about a Ubisoft buying the company, which sent stock prices to record highs. In the wake of financial turmoil, Ubisoft's founders, the Guillemot family, have tried to prevent takeovers of the company in the past, but after consistently poor performance, the effectiveness of leadership at Ubisoft has been called into question.
Ubisoft is under a lot of pressure, and its leaders want to make sure that its next big release is as successful as expected. Recently, Ubisoft launched an internal review to figure out how to appeal to as many players as possible. By identifying and revising flawed patterns in its approach to game development and publishing, the company aims to become more “player-centric” and regain goodwill. These initiatives were made to benefit the company's shareholders, in addition to finding an even larger audience for Ubisoft's games.
Reuters reports that Ubisoft's shares are up more than 30% after a Bloomberg report that a buyout of the company may be in the works. Riot Games owner Tencent already owns nearly 10 percent of Ubisoft, compared to the Guillemot family, which currently runs the company and owns 15 percent. Both groups are said to be considering a buyout of Ubisoft, which could save the business from its financial woes. After the Bloomberg report on the purchase was released, Ubisoft's share prices rose to 13.34 euros, marking a historic one-day jump for the corporation.
Ubisoft's stock prices are rising
It has become clear that this is a desirable move in the eyes of many Ubisoft investors. Previously, investors such as AJ Investments, a notable minority shareholder, expressed their desire for Ubisoft to go private after a drop in its share prices. The company's shares fell 10%, signaling a potential 10-year low for Ubisoft, which has been looking for a path to revitalization.
The overall feeling at hand is that even if Ubisoft makes some pretty well received games, something needs to be done to ensure the sales of those games. Star Wars Outlaws it failed to meet Ubisoft's sales expectations despite a good number of positive reviews. It just doesn't seem like the title has gotten enough attention, which is problematic considering how fierce the competition is in the industry. Of course, there is plenty of riding Assassin's Creed Shadowswhich no doubt played a role in its delay until February 14th, 2025. There's a chance that with more time spent polishing the title, it could be a hit that leaves Ubisoft in a better position, which the company could really use right now. .
Ubisoft
Ubisoft is a well-known video game developer and publisher headquartered in Saint-Mandé, France. Current CEO Yves Guillemot leads a number of teams responsible for some of the most iconic and well-known series in video games, with franchises such as Assassin's Creed, Farcry, The Crew, Just Dance and many more. Ubisoft also acts as the parent company for a number of other video game developers, including names like Massive Entertainment, Ubisoft Paris, Blue Mammoth Games, Red Storm Entertainment and more.
- Date of establishment
- March 28, 1986
- OFFICE
- Saint Mande, France
- CEO
- Yves Guillemot
